2007 International Conference on
Microelectronic Systems Education

Mr. Shay Benchorin, Synopsys Business Development Director

Title: Software-driven system design for time-to-market sensitive consumer products

Abstract:

The talk will address the following questions.

1. How can I get my SW before my HW is available?

2. How can I integrate my SW and HW before my HW is available?

3. Now that I have my SW,

a. How can I use the SW to optimize my system architecture?

b. How can I use the SW to analyze and optimize my system’s power consumption?

Bio:

Mr. Shay Benchorin is Director of Business Development in the Synopsys
Solutions Group. He joined Synopsys when the company he founded - Virtio
Corporation was acquired by Synopsys in May 2006. At Virtio, he served as CEO
since its formation in 1999. In the last 25 years, he has managed a wide-range
of hardware and software development projects in wireless, embedded systems,
and semiconductors. Prior to Virtio, Shay served as Director for system-level
simulation technology for National Semiconductor. Shay holds a BSCS and MBA
from San Jose State University.

2007 International Conference on
Microelectronic Systems Education